Solemici Packaging: A Renaissance in Meat Delicacies

Dmitry Kultygin's Award-Winning Design Marries Italian Tradition with Modern Packaging

Italy's immense contribution to world culture, particularly during the Renaissance, served as the inspiration for Kultygin's design. The Italians' ability to turn everything into art, including meat delicacies, was the metaphor that guided the design process. The Solemici Packaging design is a celebration of this artistry, delighting consumers with its taste and aesthetic appeal.

The design stands out for its unique properties, including bright packaging and contrasting details that set it apart from competitors on the shelf. The use of gold foil stamping further enhances the premium character of the product, reflecting the manufacturer's respect for tradition and attention to detail. These elements not only make the product more attractive to consumers but also facilitate faster purchase decisions.

The packaging is realized through a plastic tray with marble texture printing, accompanied by a paper header printed using offset printing and gold foil stamping. The technical specifications of the design, including the size of the plastic tray and paper header, were meticulously considered to ensure the packaging's functionality and aesthetic appeal.

The design's interaction with the end customer begins on the store shelf. The comparison of meat delicacies with masterpieces of art serves as an interesting metaphor, guiding the consumer's choice. The design project, which started in December 2020 in Moscow, involved extensive research to find a metaphor that resonates with consumers and emphasizes Italy's rich traditions in producing salami, prosciutto, and other delicacies.

Creating the packaging presented several challenges, including conveying the brand's quality and reliability and inspiring consumers to buy the product. The design needed to be clear, harmonious, and not overloaded with information. It also had to create an emotional image that would attract the target audience and distinguish the packaging from competitors. Kultygin's design successfully overcame these challenges, resulting in a packaging design that is both functional and visually stunning.

In conclusion, Dmitry Kultygin's Solemici Packaging design is a masterful blend of tradition and innovation, reflecting the rich cultural heritage of Italy and the artistry of its culinary traditions. The design's success is a testament to the power of design to transform everyday objects into works of art, enhancing the consumer experience and contributing to the success of the product in the market.